This game can be played in one of many genres. A genre is a certain style where recurring themes show up and both GM and player are expected to perform within this style. In a low magic, high suspense game then the players would be expected to react accordingly and the GM would be expected to introduce only minor magics, to keep mystery and drama high. Just as players will know how a grizzled private detective will act in film noir, the players can then play their characters according to the genre. In this way it is possible to evoke roleplaying from the group as they know what is expected of them.
Some might prefer the Scavenger campaign where the characters spend their time tracking down the legacies of lost civilisations and the belongings of dead Masters. The struggle for magic should be a recurring theme as this game was designed with the Scavenger genre in mind.
Perhaps the Haunted campaign might suit your group if they are intrigued by the concept of the afterlife and undeath. Magicians can be plagued by the spirits of lost friends.
Others may prefer the Tainted campaign – usually set in a remote geographical location where magic has twisted the region according to the whims and jealousies of the people. Remote villages in the north of England can hide as much horror as the crumbling hamlets of Dunwich and Arkham.
A fourth campaign is called Revelations which focuses on the impending doom of the new Millenium and the ending of the Covenant. As the treaty breaks down, powerful magicians may seize the opportunity to rise in power. Conflict is inevitable.
There are more genres available for a QABAL game and all they require is a little work on the part of the GM. There are start-up scenarios in the back of the book and further information to flavour the genres already mentioned.